The Importance of Nice Too’s in Your Onboarding Process

This post is about the importance of nice too’s in your onboarding process. Now I am going against what others are saying online. And I’m okay with that because I truly believe that you need to hear this. I don’t want you to be mediocre, and just fit in with the crowd.

I want you to be unique and stand out, so do exactly what you want to do in your business

And the way that you do that is by having your nice too’s – those things which make you stand out from the crowd, showing personality, showing what a business stands for. Let’s take a look at some reasons why you should incorporate these into your onboarding process.

We are staying vanilla

We are being mediocre because they are the steps that our competitors are going to be taken and everyone else around us. So, example here. When you buy something, or you sign up for a service and you get a little card for the post, and maybe some chocolates. You signed up for a similar service previously. And you got nothing.
You’re going to really think quite deeply about the people that took the effort and the time to send you a welcome card and chocolates. Because you weren’t expecting it, it was a surprise.

It wowed us as a consumer, and it made us feel good

Made us feel like they cared about us, that we weren’t just another number. And ultimately in a world where everything is so digital. It really makes a huge difference to your customer’s experience when you do something small. That actually means a lot to the customer and the things that mean a lot to the customer.
So, this is why I really believe that there is space for not just the essential steps but your nice too’s.

I want you to be unique and to stand out from the crowd.

They’re the things that show your personality. The things that show what your business stands for, and for people service previously. And you got nothing! You’ll think quite deeply about the people who took time and effort in sending a welcome card or chocolates because it was unexpected; it’s a surprise!

It wowed us as consumers, which made us feel like we weren’t just another number – but instead someone they actually cared about, making them feel good so ultimately in this world where everything is digitalised with almost no human contact at all- these are little gestures mean A LOT more than most might assume. And I wanted to just talk through some reasons why you should still include nice tools in your onboarding process. As I’ve touched upon slightly you while your clients, your clients feel special.

They feel appreciated and they that sticks with the client

You just think from a consumer point of view, the last time that you’ve received a small token of appreciation through the post. Or through email whichever that may be. But the last time that you got that appreciation was. It was a surprise you signed up for the particular service or goods. And you weren’t expecting anything else, you’re expecting delivery of that service or goods, and that’s it.

But actually getting a little small token, surprise, through the post makes you feel good

You know when you’ve had that through the post it could have been a little bag of Haribo. But something small means a lot to us as consumers, and ultimately as humans, we do not want to be thought about as numbers. We want to be appreciated. And one of the ways that businesses can do that is to surprise us and make us feel appreciated.

You’re going to stand out from your competitors

When you are creating your onboarding process. It can be a headache, I get that. There’s a lot of steps that can be involved, and it can be a real-time suck. But what I want you to be able to do is looking from your onboarding process is to add in a small touch that will show your appreciation to those clients.

And it doesn’t have to be something big

But when you add in a small token it makes you stand out above your competitors. Your consumers are going to shout from the rooftops, about how lovely that has been. So for instance, I had referred, I didn’t even actually know that I had referred someone on to my insurance company. I had no idea that my insurance company done a referral scheme.

I liked the service that I’d received from them. And provided me with small gifts through the post. Free access to a legal portal. They had given me a lot of additional things that I wasn’t expecting to get as a consumer. And they had always been very, very helpful.

I can email them and get a response I don’t need to sit on hold for ages and wait and have someone that doesn’t understand what I’m asking that isn’t in the insurance industry. People that just kind of say mediocre scripts. And that’s frustrating as a consumer, and my insurance company is not like that. So I had mentioned in passing who my insurance company is. And when that person signed up to them they had mentioned that I’d referred them.

I received the money through the post as a cheque

I also received some lovely little chocolate bugs. It took me back. I was really really surprised because the company had gone above and beyond to say thank you to me they made me feel appreciated again. And what’s the first thing that I did. I went on social media to tell everyone about it.

That’s what your consumers are going to do if you wow them in your journey. They’re going to shout from the rooftops and you’re going to get an even bigger reach and even bigger audience because they are saying how amazing you are and your business. Not just the service or the goods that I’ve received.

It’s your unique selling point

Again very closely linked to your competitors here, but it makes you stand out the crowd. The online world is so crowded and I get it, so many people say the industry is saturated. It’s saturated with mediocre. There’s plenty of space there for people that are going to really shine and show their unique selling point.

They’re going to think out of the box. And this is where you can really step into your customer’s shoes and think what’s going to make me feel appreciated. What’s going to give me those emotions to think this company really gets me, this company is really helpful. This company is perfect for me.

What’s going to do that. And when you start thinking about the things that have made you feel the feels that you want your customers to feel. You are going to then be able to create something that’s very special and that’s going to stand out from the crowd. That’s what you’re going to want, and ultimately I know you’re going to say here, that’s fine, but I have no time for that I don’t even have time for the essential steps. And I get it.

But what happens here is your onboarding process the majority of it can be automated

And when it’s automated. That means that you have a hands-off process, making sure that you’re not bottlenecking yourself throughout the process is really, really important. And then once you have this automated process you can add in the nice too’s to make you stand out from the crowd. And once you have done that.

You then have a process that isn’t taking up any more of your time, but it is making a big impact in your industry, your people are shouting about you because you have created something that stands out. You have created something that people want to talk about, people don’t want to talk about the essential necessary steps because they are the steps that they go through for every other company. They want to talk about the things that make you stand out. So that’s why I really really believe that you should have your nice too’s included in your onboarding process.

I really don’t believe that when streamlining back, you need to take it all out

I completely agree that when you are starting you need to make sure that you have the essential steps nailed down. But once you have those nailed down and you have saved a lot of time within this process, that’s when you can start really adding in these small tokens. Wow factors that are going to make you stand out, and it’s not going to take any more time and you are going to then create the impact and reach that you really really want.

So I hope that’s helped you see Why Nice Too’s Should Still Be Included In Your Onboarding Process. And if you have any questions or if you want any advice around automation systems, etc. Then get in touch because we would love to help you.